CEO & Founder, P2M Asset Management Ltd
Dina Bhudia founded P2M Asset Management over 15 years ago after a successful career as a top financial adviser at a major high-street bank. Under her leadership, P2M has grown into a client-centric firm known for integrity, personalised planning, and a results-driven approach.
Dina is widely recognised in the property and finance industry for her ability to help clients build, protect, and grow their wealth. Many investors and homeowners trust her for bespoke strategies combining property investment, careful planning, and rigorous risk management.
She leads a team of skilled advisors and nurtures strong relationships with clients. Dina’s philosophy is simple: make dreams achievable through clear guidance, disciplined planning, and ongoing support.
Beyond her role at P2M, Dina is an influential figure in both business and charity circles. She champions women in finance, sits on the steering group of the Diversity & Inclusivity Finance Forum, and uses her voice to advocate for meaningful industry change. Her articles appear regularly in business and community publications, sharing insights on finance, wealth, and planning.
Dina also dedicates much of her time to social causes. She works with youth education initiatives, supports local food banks, and helps facilitate council-community projects. In 2019 she co-led a Rickshaw Run that raised over £250,000 to build a cochlear implant centre in India. Since then, she has coordinated regional COVID-19 efforts, acting as a liaison between government, local councils, and community groups.